Environmental Services Website

Background

PM Environmental, a Pinchin company, is an environmental risk expert focused on business-minded solutions. PM Environmental had an outdated website using generic stock photography, a trendy font and a static layout. They needed their branding on the web to be brought up to date so that the website could convey the value of their services. 

Objective

It was important to present a professional, visually captivating impression that allowed users to more easily accomplish seek information about their services, stay up to date and connect about projects.

Solution

I started with a moodboard and style guide to outline the proposed look and feel. This included color palette, icon and button styles, typography, photo style, and graphics examples. I started with wireframes and moving to high-fidelity mockups. I created a Design System using colors, and typography styles built with a type scale on an 8-point vertical grid. For the website, I created a custom vector-based pattern to enhance their branding, and curated icons. I used components in Figma to streamline and help aid in handoff to development. The result was a modern responsive design that set the tone for their brand identity and conveyed their value.