St. Gerard School

Auction Logo + Graphic Design

Background

St. Gerard Catholic School hosts one big fundraiser each year: its annual auction. For 2023, the theme was “A Night of Pure Imagination,” inspired by the world of Willy Wonka. The event brings together families, staff, and supporters for a fun evening that raises money for school programs and activities.

Objective

Design a bi-fold brochure to promote the auction, reflect the playful theme, communicate key details and advertise sponsors. It needed to feel imaginative and fun, while still looking clean and professional to appeal to parents and donors.

Solution

The brochure features a custom-designed rainbow stripe pattern and themed illustrations, including a Wonka-style hat and lollipop, to bring the concept to life. Bold, whimsical typography adds energy, and the clean layout keeps the design easy to read. The final piece captured the tone of the event and helped generate excitement for the school’s most important fundraiser of the year. Associated labels, tags, packaging and social media graphics helped promote the event.