Hello, I’m Kélé

I create meaningful, delightful digital experiences. I have a strong foundation in visual design and a passion for distilling complex ideas into elegant, intuitive interface.

Empathize

Learn what users need and why

Define

Pinpoint the core problem

Ideate

Generate solutions

Prototype

Build rapid test versions

Test

Get feedback from users

UI/UX DESIGN

Environmental Consulting Company

Project

Redesign of the website for an environmental engineering and consulting company.

Background

PM Environmental, a Pinchin company, is an environmental risk expert focused on business-minded solutions. PM Environmental had an outdated website using generic stock photography, an outdated font, and a static layout. They needed their branding on the web to be brought up to date so that the website could convey the value of their services. 

  • I’ve worked with Kélé the past 14 years, and she is easily one of the most talented designers I have met. She brings a strategic eye and approach to every project she undertakes, and her output is both stunning and user-friendly. Kélé is also a wonderful person to work with, she is responsive and very friendly. I highly recommend her work if you are need of an expert designer!

    Ryan McPhee

  • ‘Outrageously talented’ is the perfect phrase to describe Kélé Smith. Kélé’s ability to translate design from client vision, to mock-up, to launch is absolutely amazing. Kélé’s talent to organically communicate design results in a one-of-a-kind user experience every time. I could always depend on Kélé to produce high-quality work well above any expectations. She leads graphic design projects with meaning, purpose, and a full understanding of client goals. It was a privilege working alongside Kélé — she would be an asset to any design team.

    Jim C.

  • Kélé effectively combines her graphic design background with a strong understanding of user goals when designing for web. She has consistently delivered engaging and functional designs that exceed everyone's expectations. Her ability to identify and articulate design challenges and propose solutions to other team members has been something I have always appreciated in the years that I have worked with her.

    - Luke M.

  • Time and again I have seen Kélé turn loosely realized ideas into fresh online solutions that visually communicate what words could not. She has a knack for remaining objective in her work, frequently inviting the input and interpretations of others to influence her designs. She expresses herself very well and is articulate towards the decision making processes behind her work. Kélé is exceptional at balancing the ways in which her designs should either pull from or inform existing brand aspects. Her background in print is invaluable when translating online brand aspects into print solutions and vice versa. Kélé is not only conceptual but very well organized. She supplies team members with clean assets to build from and provides quality assurance until her projects are presented online. She is insightful, personable, and makes short notice look like child's play. Simply put—Kélé is a class act.

    Elise Henley

  • Kélé is talented and skillful. She works closely with development and designs with best practices for implementation in mind. Her sense for what will work is always spot on. I admire how she transforms complex problems into simple, elegant UI.

    Kevin C.

  • Kélé is an amazing designer who is passionate about what she does. She is easy to work with, innovative, and a great collaborator. I can always count on Kélé to deliver high-quality work that not only makes the design pop but makes the user interface easy to interact with.

    Jennifer S.

  • Kélé's work is truly unmatched in digital space. I could always rely on her to review my requests and deliver them in half the time I expected without sacrificing quality. Aside from her outstanding work ethic and final products, she is a great person. She's always gracious and communicates her points and expertise well.

    Jordan E.

  • Kélé is an excellent web designer with the skill and talent to create unique and visually stunning designs. As a co-worker, whenever I hear she's completed a design for breakdown I always find myself running over to take a look at it. She helps me out as a developer because she's always willing to answer any questions I might have or make new graphics I might need that would fit with her design, even if she's busy. It was a pleasure working with her and I recommend any design she's created.

    - Dharmajit R.

  • Kélé has an excellent knack for delivering designs that wow clients. As coworkers, I found her to be a great resource for brainstorming, and she could always be counted on to deliver high-quality work– even in a pinch. Her love for all things design really shows through in her work and she excels as a designer of complex user interfaces.

    Amy B.

  • Kélé was a quick learner, conscious of deadlines and budgets. She had great attention to details and follow-through. It was great working with her.

    Laura P.

  • When Kélé first hired on at Spartan Internet, I was really impressed by how well she was able to meet the needs of the company with design across all mediums. With Spartan being a web-based design business, we didn't have anyone that was strongly suited in print design. Kele filled this gap as well as stood out as an exceptional web designer. Her style is very unique and she knows exactly how to find a solution to any problem. She has great work ethic, passion and dedication to what she does, and I would recommend her design work for any medium.

    Clayton M.

I’m Kélé Smith,

a designer based in the beautiful Great Lakes State. I am experienced in website design and dedicated to helping businesses grow by creating engaging digital experiences that achieve goals and solve real problems.

As a designer, I value empathy- only by truly understanding can we create a product that solve problems and drives growth.

Outside of design, I enjoy spending time outdoors, whether it's running, swimming in Lake Michigan, mountain biking, or photographing Michigan's natural beauty.

What I do

• UI/UX design • UX research • website design • visual design • art direction • graphic design • brand identity • social media

Connect

Get in touch to learn more about working with me! I look forward to learning how I can help you.